Our Platforms

Galleri SoHo

 Is a destination for artists and art lovers located in the heart of Västerås city, The charming ancient Swedish city by lake Mälaren. The gallery is  established to promote different contemporary disciplines in art, design, crafts and technology. and value adding cultural projects, offering its space for temporary exhibitions, allowing the encounter of different energies and visions of different artists, through presenting them to the public, with the purpose of participating in the development of the society.

Our gallery space is also used for private and companies events.


ART D TECH is a platform dedicated to promote and distribute art experiences based on technology such as augmented materiality, Virtual reality, interactive and immersive installations, kinetic sculptures , 3D works, digital art and NFTs.

We also work closely with artists, designers, architects, crafters, programmers, scientists and Art tech developers.

SoHo Art Shop

Our shop  is a shared showroom offers the  buyers an innovative approach to leave the mass-produced products and to choose unique, ethical and environment-friendly handmade products.

We showcase entrepreneurs from different backgrounds and cultures, and we provide them with access to a large network, knowledge and inspiration as well as tools and help with marketing , sales and PR. 

SoHo Art Shop is a home for 30 independent studios and we always looking for new members.

Västerås International Art Fair

Our mission is to promote contemporary culture through Art, Design, Crafts, technology, and Innovation practices in Västerås city to international audience and vice versa

VIAF is born to build and establish a vibrant platform in our city and long-term relations with artists, galleries, art organizations, and collectors worldwide, through presenting high-quality and diversity of different media in an actual and virtual space which allows a large number of people to visit our fair and learn about what our city is offering.

SoHo Clubs

We have created different clubs to satisfy different interest groups:

Creators, Collectors, Companies and art lovers

Our Team

CEO & Co-owner

 Born and raised with a strong art surrounding in Egypt, Ghada has always been involved in the art scene. She’s an Entrepreneur and Fashion designer based in Västerås, graduated from The Higher Institute of Applied arts 6th of October city (2014).

 Ghada is Galleri SoHo and SoHo’s art, design, and culture center’s Owner,  She is also the CEO of Société for arts, scene arts, and culture economical association.

Also the Founder of N.E.S.M.A Visual talent agency and Västerås International Art Fair.

John Risberg

GM &Co-owner

Born and raised in the country side north of Västerås , Sweden.

John has always been self motivated and working from a young age.

He´s an Entrepreneur  at age of 23 moved to Egypt and started his own Language center. 

Currently he is the general manager and  Sales director at Galleri SoHo and SoHo art, design and culture center, He is also a chairman of Société för konst, Scenkonst och Kultur economical association and the Founder of SoHo Art Shop.

 John has also a business in the automotive industry.



Puplic relations

Born and raised in Singapore. (Flower artist) and founder of ” East meets North ” Project.

Arts and business integration.


Email :  meng.hadell@gallerisoho.se

Noha Khairy


elisabetta Gazzoli

Consultant, Project Leader
& curator

Elisabetta Gazzoli is a Consultant, Curator, and Exhibition Coordinator based between Milan, Tel Aviv, and London.  

Her focus is on artistic practices in contemporary cultures.  Work experience between Europe, Israel, and the UK in both commercial and non-commercial Art spaces, International Galleries (Diver gallery), Museums  (Museo del 900 and Royal Palace, CENART Centro Nacional de las Artes )  Art Studios, Contemporary Art Centres ( FUTURA and Karlin Studios).  

She has a great interest in Human Rights and has been involved since 2016  in several social integration projects in border-Zones with a particular focus on Israel and Palestine.  

In April 2020 She launched in London an international online Magazine  Chambre Fluide of which she is co-founder, focused on Visual Culture with a  glimpse at Fashion, Cinema, Art, Architecture, and Graphic Design. She is a  board member together with a team of 8 professional creatives from different backgrounds from Italy, France, London, and Mexico City. 

Former Researcher at UNAM and CENART in Mexico City, with roots in an academic Degree in Fine Arts with Honours and a MSc degree in Art History  & Cultural Heritage at Brera Academy of Fine Arts in Italy, She is dedicated to interrogating the role of the political meaning of art today. 

She collaborates with several international artists, galleries, institutions,  art fairs, and collectors worldwide.

Stefan Edqvist

Artist & Curator

Stefan Edqvist is a professional artist based in Västerås , Sweden.

Graduated with M.A from the Royal institute of art in Stockholm .

Stefan masters an old technique that is called Al fresko : Al Secco and Stucco lustro.

And member in KRO, KC-Mitt and KKV