Founded by a gallerist
Working with a close relation to artists , costumers and understanding the challenges that faces the art market and in this fair we are trying to meet all demands that have not been fulfilled before.
And specially with Covid 19 Side effects, We have to take a fast action !
Timing
With Covied 19 out break, most of the exhibitions and fairs world wide were forced to close their doors, Fortunately here in Sweden everything is normal but we have to apply the restrictions of the Swedish health authorities.
So we are opening our doors with an innovative solution.
Shipping
Due to Covid 19 out break, and most of the countries boarders are closed the artists can ship the artworks in case they can´t attend the air fair.
But we don´t cover the shipping cost but our team with professional curators will take care of the rest.
Online representation
Participating in this fair gives you a discount on online representation packages on Galleri SoHo website , Social media and on Artsy all year around with packages starting from 50 € /month for 12 months.
Unique concept
With our innovative approach concept of abandoning the traditional model of art fairs that usually is hold in huge closed space and dividing this space into exhibition booths.
Instead we are turning the heart of the city center to our arena and the empty retail spaces becomes fully equipped art galleries.
In that way we can keep the number of visitors at each space under control and our visitors can enjoy a coffee or a lunch break and get a fulfilling experience during our fair period.
Location
Västerås is a city in central Sweden on the shore of Lake Mälaren in the province of Västmanland, 100 kilometres west of Stockholm. Västerås is Sweden’s largest inland port and the center of its electrical industry. Originally known as Aros (“River Mouth”) and later as Västra (“West”) Aros, it was already a market center and a bishopric by the beginning of the Middle Ages. In medieval times it also served as a major export harbour for iron and copper from the Bergslagen mining region.
Opertunity to have a permenant exhibition space after the end of the fair
Participating in this fair gives you a discount on Home artist packages" provided by Galleri SoHo.
Which gives you the opportunity to have your own space at our galleries in Västerås, Sweden. Where you can sell and fill up with new works all year around !
Packages starting from 50€ /month for 12 months .
Included in Your Participation
The registration fee is € 25,- excluding VAT, regardless of the size of the stand or wall you want to use for exhibiting your work
Your participation and registration fee includes:
- The balloting of your artists work
- Website listing of your gallery name and example artwork
- A full page about your gallery on our galleries section on our website.
- Walls painted white (running length)
- All package price including 25% VAT
- The mentioning of your name and a reference to your stand or wall on the floor plan.
- Online catalogue of the VIAF 2020
- Including its connection and if applicable spot(s) at the outside wall(s)
- Walls Hight can Vary from 2.8 and up but the artist is only allowed to use 2.5 m of the wall to make it easier for the visitors to view the artworks.
- You only pay for the wall width
- Your Gallery name on a professional sign on your stand
- Supply of tools + screws for your hanging space
- Two name badges (for yourself and one assistant)
- Invitations to exclusive opening events Listing in online catalogue
- Virtual Exhibition on our website
- You can participate as a speaker in our Curator and Gallerist talk
- Your artists can hold a workshop or a lecture during the fair period
- Galleries Networking events
- Advice on the curation of your layout if required
- All advertising, marketing and promotion
- Continuous support and advice regarding your art career and exhibiting with us
- The rental of the required number of suspension systems for two-dimensional work;
- 3 individual Instagram posts to promote examples of your artwork
- Use of a chairs and table if needed
- The venue rent
- Each venue has a fully equipped Kitchen.
- Usage of the office area supplied by office material and printer.
- Free access to WiFi
- Each venue has a private bathroom
- security throughout the duration of the exhibition
- Invitation to Private View, including complimentary drinks
- General publicity.
- Printed artist space signage with our logo (you may also bring your own)
- Information pack, posters & flyers
- All emails from our exhibiting galleries are usually replied to within 24 hrs
- Purchase Prize Competition
- Cleaning.
Choose your Space
Note : the prices are including 25% VAT and You are only charged for the running wall meter
Frequently asked questions
We are following the instructions of the Swedish Health Authorities, and with our innovative approach concept of abandoning the traditional model of art fairs in using a huge closed space and dividing it into exhibition booths instead we are turning the heart of the city centrum to our arena and turning the empty retail spaces into fully equipped art galleries.
In that way we can keep the number of visitors at each space under control and our visitors can enjoy a coffee or a launch break and get a fulfilling experience during our fair period
Depending on the agreement that you made with us and the conditions of travel restrictions in your country
Your works have to be at our spaces ready for installation by thursday the 15th of October
No, you do not need to bring nails to hang your work on the walls. Even more, in some spaces this is not allowed. You only need to make sure that your work has a suspension system. The organization will provide you with perlon cords and hooks.
Yes, it can. As long as your actual work is the main work, the whole stays oversee-able and if everything will be placed in your stand. Besides that, there is a table on which all the participating artists can put their (business)cards, brochures, postcards, etcetera, to be taken by the visitors (for free).